Business Science

Tips in Digital Marketing to Grow 6X in Small Business

Marketing strategies with digital media

Photo by Campaign Creators on Unsplash

What is Digital Marketing

Digital marketing is any marketing that utilizes electronic devices to convey a promotional message. it can be in any structure or form like videos, display ads, online media posts & many more. Digital channels such as search engines like Google, websites, online media, email, and mobile apps are used for Advertising. Using these online media channels, companies promote goods, services, and brands. As an example, Think with Google marketing insights found that 48% of consumers start their search on search engines, while 33% actually look into brand websites and 26% search within mobile applications.

Marketing has usually been about connecting with your audience in the right place and at the right time which means you need to meet them where they are already spending time i.e on the internet. Essentially if a marketing campaign involves Virtual communication, it’s a digital marketing

Types of Digital Marketing

1. Search Engine Optimization

It is specified as “the art and science of making web pages appealing to search engines.”